Hello! I’m Alicia
I create visual experiences that blend creativity, strategy and attention to detail. Whether I’m designing a website, building a brand identity or illustrating an idea, I’m always looking for the solution that feels right—not just the one that looks good.
I enjoy exploring different creative disciplines, staying curious and turning ideas into work with personality, purpose and lasting impact.
How I found my place in design
I’ve always been curious about how ideas can be transformed into something people can see, feel and remember. That curiosity led me to study Graphic Design and eventually expand into web design, branding and illustration.
Rather than focusing on a single discipline, I’ve learned to combine them to create visual experiences with purpose and personality.
I’ve always followed curiosity more than a plan.
Growing through every project
My creative journey began in Granada, where I completed a four-year degree in Graphic Design at Estación Diseño. Eager to expand my skills into the digital world, I later moved to Bilbao to specialise in Web & Multimedia Design at INEDI Design School.
After finishing my studies, I started my career in a creative agency, where I began working on real projects for brands alongside multidisciplinary teams. Today, with more than three years of agency experience, I continue to combine agency work with personal and freelance projects, constantly exploring new ideas, refining my craft and growing as a creative.
Things I love creating
- Websites with personality
Creating digital experiences that are not only functional, but visually engaging, intuitive and true to the identity behind them.
- Visual identities that tell a story
Building brands from the ground up, finding the colours, typography and details that make them feel unique.
- Graphic pieces that communicate
Designing posters, editorial pieces, social media content and all those little details that make a brand feel complete.
- Illustrations full of character
Turning ideas into visuals through drawings, shapes and textures that add emotion and personality.
- Exploring new formats
From exploring the world of social media to experimenting with animation, motion, and digital design, bringing ideas to life.
Creating digital experiences that are not only functional, but visually engaging, intuitive and true to the identity behind them.
Building brands from the ground up, finding the colours, typography and details that make them feel unique.
Designing posters, editorial pieces, social media content and all those little details that make a brand feel complete.
Turning ideas into visuals through drawings, shapes and textures that add emotion and personality.
From exploring the world of social media to experimenting with animation, motion, and digital design, bringing ideas to life.
Creative Toolkit
I work with a wide range of creative tools such as Figma, Adobe Illustrator, Adobe Photoshop, and InDesign to develop visual designs, brand identities, and graphic pieces. I also use WordPress and Elementor to create and design attractive and functional web experiences. In addition, I work with digital creation tools like Procreate, After Effects, and Cinema 4D to bring motion, illustration, and audiovisual elements into each project.
My selection of ideas
brought to life
A glimpse into my creative process
More than a designer
I work with a wide range of creative tools such as Figma, Adobe Illustrator, Adobe Photoshop, and InDesign to develop visual designs, brand identities, and graphic pieces. I also use WordPress and Elementor to create and design attractive and functional web experiences. In addition, I work with digital creation tools like Procreate, After Effects, and Cinema 4D to bring motion, illustration, and audiovisual elements into each project.
Let’s create something bold
Have an idea, a project or simply want to talk?
Whether you’re looking for a designer, a creative collaborator or someone to bring your vision to life, I’d love to hear from you.
